.Post Views: 15.Ever questioned exactly how an electric developer ends up running an influencer advertising and marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, spills over the herbal tea on The Adrian Series.Key takeaways:.Why investing formulas triggered being alone (and a job pivot).The magic formula: authenticity + congruity = influencer effectiveness.B2B influencer marketing in Asia: It's happening, however slowly.AI influencers: Cool, however perhaps won't replace your BFF's Instagram.The repayment issue pestering influencer advertising and marketing (and also just how Partipost is actually tackling it).Enjoyable reality: Jonathan's papa awaits Mondays. Yes, you review that right.Income: The influencer advertising and marketing yard is advancing faster than you may state "swipe up." Coming from micro-influencers to AI avatars, the activity is actually modifying-- however legitimacy still reigns supreme.So, prior to you underrate that close friend with 200 followers as "not influential," always remember: around the world of nano-influencers, your bestie could just be the following large point.Tune in for even more influencer knowledge and also perhaps grab a pointer or more for your personal Instagram game!